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Book Heineken Experience Tickets
Headout is an authorized and trusted partner of the venue, offering curated experiences to enjoy this attraction. This is not the venue's website.
- Beer lovers, get ready for an adventure at the Heineken® Experience. Learn the secrets behind the perfect pint and enjoy a refreshing drink.
- Listen to the story behind the world-famous brew through a captivating live presentation in English, along with an audio guide available in 6 languages.
- Step back in time to imbibe the heritage of Heineken®. Wander through the building and marvel at the massive copper tanks that brewed the original beer.
- Savor the taste of Heineken perfection! Indulge in two refreshing beers that serve as a testament to the brand's mastery in brewing.
- Don't miss out on the rare opportunity to marvel at Max Verstappen's RB14 car, also known as 'excellence on wheels, displayed at the Heineken Experience.
- Upgrade your tickets to include access to the Heineken® rooftop, a 1-hour Amsterdam canal cruise, or entry into two extra attractions in the city.
- Beer lovers, get ready for an adventure at the Heineken® Experience. Learn the secrets behind the perfect pint and enjoy a refreshing drink.
- Listen to the story behind the world-famous brew through a captivating live presentation in English, along with an audio guide available in 6 languages.
- Step back in time to imbibe the heritage of Heineken®. Wander through the building and marvel at the massive copper tanks that brewed the original beer.
- Savor the taste of Heineken perfection! Indulge in two refreshing beers that serve as a testament to the brand's mastery in brewing.
- Don't miss out on the rare opportunity to marvel at Max Verstappen's RB14 car, also known as 'excellence on wheels, displayed at the Heineken Experience.
- Upgrade your tickets to include access to the Heineken® rooftop, a 1-hour Amsterdam canal cruise, or entry into two extra attractions in the city.
Inclusions
- Entry to Heineken® Experience
- Live presentation in English
- Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
- 2 Heineken beers
- Rooftop access (as per option selected)
- 1-hour canal cruise (as per option selected)
- 2 extra attractions in Amsterdam from this list (as per option selected)
- Tip: Check out how ingredients were transported via city canals and the role of the 'Moutzolder' (malt attic) on the top floor.
- Your guide dogs are welcome at the venue.
- Safety is a priority so this experience is restricted to guests under the age of 18 years.
- This experience is wheelchair accessible. As it is a historic building, it is recommended to contact the venue before visiting.
- These tickets can't be cancelled or rescheduled.
- Unveil the secrets behind the world-famous beer at Amsterdam's Heineken® Experience, and view the city from a unique perspective with a 1-hour canal cruise.
- Stroll through Heineken®'s historic brewery, and learn the art of beer appreciation with a tasting session that unlocks the true flavor of Heineken®.
- Strike a pose in the photo booth, belt out your favorite tunes at the karaoke station, and learn the correct way to pour and drink beer from an expert.
- Drift through Amsterdam's enchanting UNESCO-listed canals and soak up the city's charm on a 1-hour LOVERS canal cruise and enjoy breathtaking views.
- Cruise along and admire iconic landmarks like the Anne Frank House and the Rijksmuseum while listening to stories of the city's history from an audio guide.
- Unveil the secrets behind the world-famous beer at Amsterdam's Heineken® Experience, and view the city from a unique perspective with a 1-hour canal cruise.
- Stroll through Heineken®'s historic brewery, and learn the art of beer appreciation with a tasting session that unlocks the true flavor of Heineken®.
- Strike a pose in the photo booth, belt out your favorite tunes at the karaoke station, and learn the correct way to pour and drink beer from an expert.
- Drift through Amsterdam's enchanting UNESCO-listed canals and soak up the city's charm on a 1-hour LOVERS canal cruise and enjoy breathtaking views.
- Cruise along and admire iconic landmarks like the Anne Frank House and the Rijksmuseum while listening to stories of the city's history from an audio guide.
Inclusions
- Entry to the Heineken® Experience
- Live presentation in English
- Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
- 2 Heineken beers
- 1-hour canal cruise
- GPS audio guide in 19 languages
- Tip: Customize your own Heineken bottle and take home a unique souvenir. It's a fun and personalized way to remember your visit.
- Heineken® Experience is wheelchair accessible. As it is a historic building, it is recommended to contact the venue before visiting. The cruise is not wheelchair accessible.
- Your guide dogs are welcome at the Heineken® experience.
- Due to venue restrictions, pets cannot tag along for the cruise.
- Safety is a priority so the Heineken® experience is restricted to guests under the age of 18 years.
- These tickets can't be cancelled or rescheduled.
Combos
Combo (Save 5%): Heineken® Experience Tickets + Johan Cruijff ArenA Classic Tour
from €44.95
€42.70
5% off
What's better than beer? Beer & fooball! Meet the ultimate duo with this combo.
- Score a combo ticket to Amsterdam's Heineken® Experience and a Johan Cruijff ArenA Classic Tour and learn about football and beer.
- Located 15 mins from each other by car, travel between the two seamlessly, especially if you’re only in the city for a limited time.
- Save money on this combo ticket compared to purchasing tickets for each experience separately, and skip the hassle of managing multiple bookings.
- Learn about legendary players at the Ajax Gallery of Fame at Johan Cruijff ArenA, and see how beer is brewed at the Heineken® Experience.
What's better than beer? Beer & fooball! Meet the ultimate duo with this combo.
- Score a combo ticket to Amsterdam's Heineken® Experience and a Johan Cruijff ArenA Classic Tour and learn about football and beer.
- Located 15 mins from each other by car, travel between the two seamlessly, especially if you’re only in the city for a limited time.
- Save money on this combo ticket compared to purchasing tickets for each experience separately, and skip the hassle of managing multiple bookings.
- Learn about legendary players at the Ajax Gallery of Fame at Johan Cruijff ArenA, and see how beer is brewed at the Heineken® Experience.
Inclusions
Heineken® Experience
- Entry to the Heineken® Experience
- Live presentation in English
- Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
- 2 Heineken beers
Johan Cruijff ArenA
- Entry toSelf-guided tour of Johan Cruijff ArenA
- Self-guided tour
- Entry to: Players Dressing Rooms, Mixed Zone, Players Tunnel, Pitch, Manager’s Dug-out, Ajax Gallery of Fame
Heineken® Experience
- Safety is a priority so this experience is restricted to guests under the age of 18 years.
- Due to venue restrictions, pets cannot tag along for this experience.
- This experience is wheelchair accessible. As it is a historic building, it is recommended to contact the venue before visiting.
- Your guide dogs are welcome at the venue.
Johan Cruijff ArenA
- This experience is wheelchair and pram/stroller accessible.
- Your guide dogs are welcome at the venue.
- Due to venue restrictions, pets cannot tag along for this experience.
- Access to the Ajax dressing room may be restricted on days when the team has a home or away match.
- You must arrange your own transport between the two venues.
- These tickets can't be cancelled or rescheduled.
- Discover Amsterdam's top attractions with the Go City All-Inclusive Pass, offering access to over 45 experiences across the city.
- Save up to 42% with a 1-day pass compared to individual tickets for must-see spots like the Heineken® Experience, Rijksmuseum, and Madame Tussauds.
- Visit iconic attractions, including the 100 Highlights Cruise, and admire the stunning art collection at Rijksmuseum.
- Choose a 1, 2, 3, or 5-day pass and explore sights like A’DAM Lookout and the Heineken® Experience. The pass is valid for 2 years from purchase and activates upon first use.
- Easily access your digital pass and city guide through the Go City app on your mobile for a seamless and hassle-free experience.
- Discover Amsterdam's top attractions with the Go City All-Inclusive Pass, offering access to over 45 experiences across the city.
- Save up to 42% with a 1-day pass compared to individual tickets for must-see spots like the Heineken® Experience, Rijksmuseum, and Madame Tussauds.
- Visit iconic attractions, including the 100 Highlights Cruise, and admire the stunning art collection at Rijksmuseum.
- Choose a 1, 2, 3, or 5-day pass and explore sights like A’DAM Lookout and the Heineken® Experience. The pass is valid for 2 years from purchase and activates upon first use.
- Easily access your digital pass and city guide through the Go City app on your mobile for a seamless and hassle-free experience.
Inclusions
- Pass valid for 1/2/3/5 days
- Museums: Rijksmuseum, Moco Museum & more
- Landmarks: Heineken® Experience, Amsterdam Castle Muiderslot, Madame Tussauds & more
- Bus tours and cruises: Amsterdam canal cruise, Zaanse Schans bus excursion & more
- Guided Tours: Amsterdam introduction guided walking tour, the life of Anne Frank & neighborhood tour & more
- Activities: Macbike bike rental, Dutch craft beer tasting & more
- Get all details here
Exclusions
- Airport transfers
- Public transport
- Certain attractions require prior bookings. For full details check out official websites.
- You can visit each attraction once daily for your chosen pass.
- Download the Go City app.
- Use your order confirmation number to add your pass to your smartphone via the app.
- Find all information about the venues and tours. Get access to pre-recorded commentary, suggested itineraries, a handy map, and more, available at your fingertips!
- Your pass will automatically get activated when you use your pass to enter the first attraction on the list.
Validity
- Before Activation: Valid for 2 years from the date of purchase
- After Activation: Your pass is activated as soon as you visit your 1st attraction and is valid for the number of calendar days (not 24-hour periods) chosen over 2 weeks. For example, if you select a 3-day pass and visit an attraction on Monday afternoon, your pass is valid for the remainder of Monday and 2 additional days of your choosing over the next 2 weeks.
- Free cancellation anytime before the start of your experience
- These tickets are valid for 24 months from the date of purchase.
- Save up to 50% on admission fees by exploring Amsterdam’s top attractions with this all-inclusive Amsterdam city card, covering over 70 museums and activities.
- Even if you visit a few places, the card offers unbeatable savings at famous spots like the Rijksmuseum, Moco Museum, and more. Get venue details here
- Enjoy free entry to many must-see locations, plus additional perks like 25% off at select cafes and attractions, including the Heineken Experience, and a 24-hour bike rental.
- Benefit from the convenience of unlimited access to Amsterdam’s public transport system (GVB), making it easy to navigate the city.
- Choose from flexible options: 24, 48, 72, 96, or 120-hour cards, activated upon your first use and valid throughout the selected period.
- Save up to 50% on admission fees by exploring Amsterdam’s top attractions with this all-inclusive Amsterdam city card, covering over 70 museums and activities.
- Even if you visit a few places, the card offers unbeatable savings at famous spots like the Rijksmuseum, Moco Museum, and more. Get venue details here
- Enjoy free entry to many must-see locations, plus additional perks like 25% off at select cafes and attractions, including the Heineken Experience, and a 24-hour bike rental.
- Benefit from the convenience of unlimited access to Amsterdam’s public transport system (GVB), making it easy to navigate the city.
- Choose from flexible options: 24, 48, 72, 96, or 120-hour cards, activated upon your first use and valid throughout the selected period.
Inclusions
- Pass valid for 24/48/72/96/120 hours
- Access to attractions: Upside Down Amsterdam, Heineken Experience, Artis Royal Zoo & more
- Access to outdoor activities: City Canal Cruise Blue Boat Company, Klimbos Fun Forest, Amsterdam Walking tour & more
- 1-hour canal cruise
- Unlimited use of GVB public transport (bus, tram & metro)
- Giveaways & discounts on concerts, theatres, rentals & more
- Get complete details here
- Tip: Amsterdam is full of interesting things to buy as souvenirs for friends back home but don’t miss out on buying wooden clogs from Zaanse Schans, or blue and white pottery from Delft.
- Transport to/from the Schipol airport is not included in this pass.
- You can use your Card only once in each attraction.
- I amsterdam City Card is now a digital product accessible via the City Card app.
- Activate your card using the instructions on your post-booking voucher. You choose when to activate your City Card. The card is activated when you first use it.
- Use your card to visit City Card locations, simply show your card on your phone at the entrance. Scan your card when entering any bus, tram, or metro.
- To use the City Card you will need to download the I amsterdam City Card app and add your card to it.
- You are required to claim your digital City Card by installing the official City Card App and registering by using your unique CC-code specified in your voucher.
- You will receive an email confirmation with your I amsterdam City Card: Canal Cruise, Public Transport And Attractions Entry voucher shortly
- Activate the card only when you are in Amsterdam and ready to use it. Make sure to charge your smartphone well to ensure you have access to it all day! Through the app, you can transfer cards to your family members or friends and navigate the city through a map highlighting the best locations.
- Once a card has been transferred, it cannot be transferred (back) again.
- These tickets can't be cancelled or rescheduled.
Top things to do in Amsterdam
Why visit Heineken Experience in Amsterdam
- Unique brewery heritage: Want to know how Heineken became a global hit? The Heineken Experience offers an incredible journey back to the 19th century, giving you insight into the brand’s remarkable beginnings.
- Fascinating behind-the-scenes tour: You'll get to see how beer is made, from beginning to end through Heineken's modern brewing facilities. You’ll also get the opportunity to try some hands-on activities like virtual brewing where you stand on a platform that shakes, rattles and rolls as you feel like human beer bottles and undergo the complete brewing process.
- Engaging multimedia exhibits: Experience state-of-the-art displays that combine multimedia elements, sensory enhancements, and compelling storytelling that tell the Heineken story in a really cool way. And, of course, you get to taste some delicious beer at the end!
Which Heineken Experience ticket is best for you
If you are on a budget
Go for: Access tickets
Duration: Flexible
Guide: Audio guide
- With these tickets, you get to go behind the scenes and see where the magic happens in the old brewery.
- Enjoy two free drinks while you're there.
- There's a live tour in English, which you can also listen to in other languages, like Dutch, German, French, Italian, Spanish, and Portuguese.
Recommended tour:
- Heineken Experience Tickets
If you want to explore beyond
Go for: Combo tickets
Duration: Flexible
Guide: Self-guided
- Want to see the best of Amsterdam? Combo tickets are perfect! You get to cruise down the famous canals on a 75-minute cruise and learn all about the city's history.
- You'll also get skip-the-line access to the Heineken Experience and see how beer is made.
- If you're on a budget, check out the I Amsterdam City Card. It's another option that includes the Heineken Experience and 70 other attractions and experiences.
Recommended tours:
- Heineken Experience + Amsterdam Canal Cruise
- I Amsterdam City Card
What to do at the Heineken Experience
Learn about the Heineken story
Take a fascinating journey to a 150-year-old brewery and witness the incredible transformation of a small family business turned into one of the world's biggest beer brands. You'll get to smell the hops, taste the beer-making wort, and see how it all comes together. From collecting water to bottling the final product, you'll learn every step of the way.
Explore the Heineken collection
The brewery is like a museum for beer. You'll see old pictures, decorations, and even massive, shiny beer tanks. It's like peeking behind the scenes of Heineken’s history. You'll see huge vats where they used to make the yeast, old advertisement prints, and other memorabilia they've saved over 150 years.
Enjoy beer tasting
Now that you've learned all about beer, it's time to enjoy a cold one! Head to the Best 'Dam Bar, a nightclub-style bar located under the building. You can dance the night away and end your visit in the most perfect way.
Check out Max Verstappen's RB14 car
Want to see a real F1 race car? Head to the Heineken Experience! They've got Max Verstappen's 2018 ride, the RB14, on display. It's the car that helped him and his teammate, Daniel Ricciardo, make a powerful mark on the track in the 2018 Formula One season, debuting at the Australian Grand Prix.
Plan your visit to the Heineken Experience
Timings
Getting there
Facilities
Accessibility
Rules
Eat
Stay
Nearby
Visitor tips
The Heineken Experience is open every day.
- Sunday to Thursday: 10:30am to 7:30pm (last entry 5:15pm)
Friday & Saturday: 10:30am to 9pm (last entry 6:45pm) - Exception to opening hours:
December 24, December 25, and December 31: 10:30am to 4pm (last entry at 2pm)
December 26 to December 30: 10:30am to 9pm (last entry at 6:45pm) - Duration: It will take you approximately 1 hour and 30 minutes to complete the tour of the house.
- Best time to visit: Amsterdam is a great city to visit all year around, with spring offering the best weather and views of the city. When planning a visit to the Heineken Experience, book your tickets for the morning hours on a weekday to avoid crowds.
Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam
The Heineken Experience is located in the center of the city and is easy to reach by walking or by taking public transportation. Here are some of the best ways to reach the Heineken Experience:
- By tram: Go by tram 24 to the station Marie Heinekenplein. It is a two-minute walk from the station. Trams 1, 7, and 19 also stop less than a 5-minute walk from the Heineken Experience.
- By metro: Go with the M52 to the station Amsterdam, Vijzelgracht. It is a 4-minute walk from here to the Heineken Experience.
- There is a cloakroom and lockers on the site for the visitors to store their possessions.
- Audio-guide is offered in 6 languages, including Dutch, French, German, Italian, Portuguese and Spanish.
- There is a Heineken Flagship store on site.
- The Heineken Experience is equipped with free Wi-Fi.
- The Heineken Experience is housed in its original brewery, an old historical building, making it a bit tough for wheelchair accessibility. If you are visiting the brewery anyway, inform them beforehand so they can prepare for your smooth visit.
- Additionally, visit before 1pm on weekdays for fewer crowds, allowing you to tour more freely.
- Visitors under the age of 18 are not allowed inside.
- To access the rooftop at Heineken Experience, you would either need a Heineken Experience + Rooftop ticket or contact the staff in the entrance hall for the same.
- Pets are not allowed on the premises except for guide dogs.
- Bags bigger than 320 x 255 x 492 mm will not be kept in the cloakroom.
- Please respect the Heineken Ambassadors with respect and follow their guidelines.
- Photography and videography are only allowed for non-commercial purposes.
- Consume alcoholic beverages responsibly and maintain the privacy of fellow visitors.
- Poké Bowl Olakino Amsterdam (100m): Strategically located near the renowned Heineken Experience, Poké Bowl is celebrated for its distinctive Hawaiian poké bowls, recognized for their robust flavors and health-conscious composition.
- Taj Indian Restaurant (130m): A short walk from the Heineken Experience, Taj Indian Restaurant is distinguished by its offering of traditional South Indian cuisine, including mushroom bhaji, cheese and garlic naan, kulfi, chicken tikka masala, and more, within an exceptional dining ambiance.
- Broodje Bert (3km): One of the most popular Amsterdam eateries, Broodje Bert is acclaimed for its inviting ambiance and delectable sandwiches. It offers a diverse menu with salads and traditional Dutch cuisine at affordable prices.
- Luxury hotels: Hotel Okura Amsterdam (2.2 km), Breitner House (2.8 km), Pestana Amsterdam Riverside (3.2 km)
- Mid-budget hotels: Hotel V Frederiksplein (700 m), CitizenM Amsterdam South (3 km), Hotel Not Hotel (3.1 km)
- Low-budget hotels: Hotel Aalders (900 m), Conscious Hotel The Tire Station (2.9 km), Eden Hotel Amsterdam (4 km)
Wikimedia Commons
- Canal cruise: Hop on a canal cruise and view the city at its finest, from the traditional houses lined up on the banks of the water, to the impressive monuments dotted throughout the city.
- Rijksmuseum: Visit the museum that is home to more than one million works of art and historical objects.
- Van Gogh Museum: Visit the museum that houses the world’s largest collection of works by this famous Dutch painter.
- Museumplein: Located a mere 10-minute walk from the Heineken Experience, this large public square is surrounded by several of the country’s most iconic museums and monuments.
- Make sure to be there 15 minutes before your Heineken Experience time slot.
- Download the Heineken Experience app beforehand so you can enjoy additional information and fun facts about the brewery in your choice of language.
- While your visit will be self-guided, Heineken Experience Ambassadors are stationed throughout the brewery to answer any questions you may have and share additional information about the brewing process. They will also teach you how to pour the perfect beer and how to properly taste and drink one!
- If you don’t mind spending more, book the VIP tour. At the end of the guided tour, your guide will escort you to a private bar and serve you five premium beers accompanied by Dutch snacks.
- Make a day of it. Combine your beer adventure with a canal cruise. It's a perfect combo!
Frequently Asked Questions about Heineken Experience tickets
Can I reschedule or cancel my Heineken Experience ticket?
No, tickets to the Heineken Experience are non-refundable and cannot be rescheduled, so plan your visit accordingly.
Are combo tickets available?
Yes, you can purchase combo tickets that include the Heineken Experience and other attractions like the Amsterdam Canal Cruise or the Johan Cruijff ArenA Classic Tour. These options are great for exploring multiple attractions at a discounted rate.
What is the duration of the Heineken Experience tour?
The self-guided tour typically takes about 1.5 to 2 hours. This allows you to fully enjoy the exhibits, participate in the beer tasting, and soak in the rich history of Heineken.
Is the Heineken Experience wheelchair accessible?
Yes, the attraction is wheelchair-accessible. You can also borrow a wheelchair from the attraction on request.
Can I bring children to the Heineken Experience?
No, the Heineken Experience is restricted to visitors aged 18 and older, so children and young adults under 18 are not allowed.
Is there a gift shop at the Heineken Experience?
Yes, the Heineken Flagship Store offers a wide range of souvenirs and exclusive Heineken merchandise, perfect for taking a piece of your experience home with you.
Can I take a canal cruise from the Heineken Experience?
Yes, you can easily combine your visit to the Heineken Experience with a canal cruise. Combo tickets are available that include both attractions, offering a seamless way to explore Amsterdam by water.